TMI Recruiting Performance Report

Meta Ads Performance

Total Spend
$1,598
~$160/day

Clicks

7,694

Link clicks

Impressions

175,428

Total reach: 125,701

Leads

4

Meta-tracked

CTR

4.39%

Industry avg ~1.5%

CPC

$0.21

Cost per click

CPM

$9.11

Per 1,000 impressions

CPL

$399.60

Meta-tracked leads only

    Important: The 4 Meta-tracked leads only reflect form submissions attributed directly within Meta. The real recruit pipeline is captured through the GHL AI Form on tmisend.com, where the AI Voice Agent calls applicants and books interviews. See CRM section below for actual contact and appointment volume.
  

Campaign Breakdown

Campaign	Spend	Clicks	Impressions	CTR	CPC	Leads
Shippenville \| Traffic [AI Form]	$373.88	1,202	44,474	2.70%	$0.31	0
York \| Traffic [AI Form]	$371.37	1,771	46,862	3.78%	$0.21	0
Florida \| Traffic Control Services	$294.32	199	10,271	1.94%	$1.48	3
Columbus \| Traffic [AI Form]	$187.20	1,510	29,509	5.12%	$0.12	0
Pittsburgh \| Traffic [AI Form]	$185.42	1,158	21,656	5.35%	$0.16	0
Lexington \| Traffic [AI Form]	$93.67	663	11,051	6.00%	$0.14	1
Grand Rapids \| Traffic [AI Form]	$92.53	1,191	11,605	10.26%	$0.08	0
Total	$1,598.39	7,694	175,428	4.39%	$0.21	4

    Top Performer: Grand Rapids | Traffic [AI Form] delivered a 10.26% CTR at $0.08/click, the most efficient campaign by far. Columbus also performed well at 5.12% CTR with $0.12 CPC.
  

GoHighLevel CRM: New Contacts (July 1-10)

Contacts created in the CRM during this period via ads, AI Form, calls, and organic sources.

Name	Location	Source	Tags
Alex Williams	Long Beach, CA	Ad / Organic	name via lookup
(818) 800-9535	Granada Hills, CA	Inbound Call	couldn't find caller name
Ryan Sinkula	Tukwila, WA	Ad / Organic	—
Andre Talbot	Pittsburgh, PA	TikTok Ad	name via lookup
Robert Spencer	Shippenville, PA	Meta Ad	name via lookup
Richard Snoddy	N/A	Ad / Organic	name via lookup
Candice Potts	Seattle, WA (via Indeed)	Indeed AI Form	—
(843) 503-8139	Myrtle Beach, SC	Inbound Call	couldn't find caller name
(864) 908-7656	Greenville, SC	Inbound Call	—
Justin	N/A	Facebook Ad	—
Tyler Wood	N/A	Facebook Ad	name via lookup
(717) 495-2530	York, PA	Inbound Call	couldn't find caller name

Total New Contacts
12
July 1-10

From Meta Ads

4

Facebook / Instagram

From TikTok Ads

1

Via AI Form

Inbound Calls

4

Missed calls, auto-created

Indeed / Other

3

Organic + Indeed AI Form

Source Attribution (AI Form Submissions)

Tracking utm_source from form submissions confirms ads are driving real applicants to the AI Form on tmisend.com.

TikTok

TikTok Paid

Phone Interviews Booked (July 1-10)

Appointments scheduled on the "Phone Interviews Jennifer" calendar via the AI Voice Agent and manual booking.

Total Interviews Booked
25
July 1-10

Booked by Voice AI

21

Automated scheduling

Booked Manually

4

Third-party / staff

Status: Confirmed

25

All confirmed

Applicant	Branch/City	Source	Status
Shaniah Lane	Shippenville	Voice AI	Confirmed
Shameeza Nasrallah	Detroit	Voice AI	Confirmed
Alizah	Detroit	Voice AI	Confirmed
Richard Snoddy	Pittsburgh	Voice AI	Confirmed
Derrick Prince	Pittsburgh	Voice AI	Confirmed
Josue Macias	Grand Rapids	Voice AI	Confirmed
Ean Getz	Columbus	Voice AI	Confirmed
Donnie L Wright Jr.	Columbus	Voice AI	Confirmed
James Nance	Fort Wayne	Voice AI	Confirmed
Darrell Douglas	Detroit	Voice AI	Confirmed
Jesse Duffey	Fort Wayne	Voice AI	Confirmed
Marquise King	Columbus	Voice AI	Confirmed
Brian Alaniz	Lexington	Voice AI	Confirmed
Shawn Brown	Detroit	Voice AI	Confirmed
Kenyon Bomar	Grand Rapids	Voice AI	Confirmed
Andre Talbot	Pittsburgh	Voice AI	Confirmed
Robert Spencer	Shippenville	Voice AI	Confirmed
Alan Hendershot	Grand Rapids	Voice AI	Confirmed
Jerry Wynn	Grand Rapids	Third Party	Confirmed
Deon Allen	Detroit	Voice AI	Confirmed
Brittany Brown	Lexington	Voice AI	Confirmed
Thomas Martin	York	Third Party	Confirmed
Candice Potts	Seattle	Voice AI	Confirmed
Alex Williams	Long Beach	Voice AI	Confirmed
Ryan Sinkula	Tukwila	Voice AI	Confirmed

    Branch Breakdown: Detroit (5), Grand Rapids (4), Pittsburgh (3), Columbus (3), Shippenville (2), Lexington (2), Fort Wayne (2), York (1), Seattle (1), Long Beach (1), Tukwila (1).
  

Recruiting Pipeline

Pipeline: "Official Applicant (1st Workflow - Nurture)" with 4 stages.

Called In

Engaged

Interested

Recruited

Stage	Description	Win Probability
Called In	Initial contact made, inbound call or form submission	20%
Engaged	Responded to outreach, showed interest	40%
Interested	Passed initial screening, moving toward interview	60%
Recruited	Successfully recruited and onboarded	80%

Active Workflows & Automations

GHL workflows powering the recruiting automation engine.

AI Form → Voice AI Call

Triggers AI voice call when applicant submits recruiting form

Published

Applied Opportunity

Creates pipeline opportunity when applicant applies

Published

Called Opportunity

Moves opportunity to "Called In" stage after call

Published

Contact Created → Zapier PDF Webhook

Generates PDF application for new contacts

Published

Contact Created/Changed → Zapier Webhook

Syncs contact data to external systems

Published

Contact PDF Generation

Generates applicant PDF documents automatically

Published

Did Not Pass Pre-Qualification

Handles applicants who do not meet requirements

Published

AI Call Follow-Up Reminder

Reminder for follow-ups after AI calls

Draft

SMS Opt-In Workflow

Handles SMS consent and opt-in flow

Draft

Recruiting Forms

AI Form (Main)

42+

Total submissions (all time)

AI Form - Indeed

42

Indeed embedded form

Recruiting Form

0

Legacy form (inactive)

    Form Funnel: Applicants land on tmisend.com/tmi-recruit via paid ads (Meta, TikTok) or Indeed. They fill out the AI Form with name, phone, email, branch location, and availability. The "AI Form → Voice AI Call" workflow immediately triggers an automated call to screen the applicant and book a phone interview.
  

Work Completed

CRM / Automations

Purchased and verified toll-free number
Tested Chloe filtering branches
Changed the AI script to filter candidates by branches and let only the ones from AI enabled branches schedule a phone interview
Deactivated Jennifer and Surbhi from the AI calendar; sent Gina's regions to Liset; awaited Liset confirmation
Ensured the AI agent is calling LinkedIn applicants as well

Content / Creative

Created premium newsletter into HTML
Created Newsletter in HTML Format
Created August Newsletter

Reporting / Analytics

Created report for Ads

Coming Up Next Week

Continue monitoring Meta Ads performance across all branch locations
Track phone interview show rates from Voice AI bookings
Review and potentially activate the "AI Call Follow-Up Reminder" workflow (currently in Draft)
Finalize SMS Opt-In Workflow and move from Draft to Published
Connect TikTok Ads account for direct performance tracking

Traffic Management Inc.

Recruiting Pipeline Snapshot

Meta Ads Performance

Campaign Breakdown

GoHighLevel CRM: New Contacts (July 1-10)

Source Attribution (AI Form Submissions)

Phone Interviews Booked (July 1-10)

Recruiting Pipeline

Active Workflows & Automations

Recruiting Forms

Work Completed

Coming Up Next Week